Last edited by Shaktiran
Monday, May 4, 2020 | History

3 edition of Strategic reputation management found in the catalog.

Strategic reputation management

Pekka Aula

Strategic reputation management

towards company of good

by Pekka Aula

  • 302 Want to read
  • 17 Currently reading

Published by Routledge in London, New York .
Written in English

    Subjects:
  • Corporate image -- Management,
  • Corporations -- Public relations,
  • Communication in management,
  • Strategic planning

  • Edition Notes

    Includes bibliographical references (p. [217]-228) and index.

    StatementPekka Aula and Saku Mantere.
    SeriesLEA"s communication series
    ContributionsMantere, Saku.
    Classifications
    LC ClassificationsHD59.2 .A95 2008
    The Physical Object
    Paginationxiii, 237 p. :
    Number of Pages237
    ID Numbers
    Open LibraryOL22511374M
    ISBN 100805864253, 0805864261, 1410618595
    ISBN 109780805864250, 9780805864267, 9781410618597
    LC Control Number2007044930


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Strategic reputation management by Pekka Aula Download PDF EPUB FB2

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Strategic reputation management: towards a company of good. [Pekka Aula; Saku Mantere] -- This text examines the ways in which organisations achieve 'goodness' through reputation, reputation management and reputation strategies.

It helps organisations and stakeholders to analyse the. Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt.

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What are the state-of-the-art methods and tools to measure corporate reputation. Chapter 13 Reputation Management: Corporate Image and Communication Tom Watson1 and Philip J. Kitchen2 1 [Bournemouth University 2 [Hull University Business School] Introduction ‘Never do anything you wouldn’t want to be caught dead doing.’ – Actor John Carradine advising his actor son, Size: 82KB.

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No parts of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage or retrieval system, without permission in writing from the publisher.

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